JejaKalori®

BRIEF TECHNOLOGY

JejaKalori® board game provides knowledge on personalized daily calorie needs and calorie content in foods commonly consumed. Develops skills in distributing and balancing daily calorie intake and calorie expenditure through fun and interactive way. Bilingual (English & Malay); suitable for 13+ years and max 7 players. It is also providing knowledge on daily calorie needs.

INSPIRATION OF THE INVENTION

Although calorie balance concept is simple, it is not easy to impart skills in calorie counting in the public using a conventional teaching method as it needs intensive hands-on practices. This skill is usually only mastered by health professionals i.e., nutritionists and dietitians. 

PROBLEM STATEMENT & CURRENT ISSUES

Almost half of Malaysian are overweight and obese. The most common cause is getting more calories than they are used by the body, which result in positive energy balance. Therefore, personalized nutrition education that is engaging, fun, simple and applicable to large groups of people at relatively low costs is essential. 

INVENTIVENESS  & NOVELTY

JejaKalori® is the first board game created for nutrition edutainment in Malaysia which was created by dietitians and an exercise physiologist. Provides dietary guides daily basis, festive seasons, eating out, cravings and information on calorie burnt for common physical activities. 

USEFULNESS & APPLICATION

It has the potential to overcome the difficulties to educate the public about the concept of calorie counting and calorie balance. In a sense, it has potential to create awareness on healthy eating and increase physical activity level to fight obesity in a fun way. 

  • Bilingual (English & Malay)
  • Suitable for 13+ years
  • Max 7 players (1 calorie consultant)

IMPACT OF THE PRODUCT

Increase the nutrition knowledge among the user and encourage society to practice healthy lifestyle.

MARKET POTENTIAL 

Primary care, schools, food and health related industries, universities and college students, general public in Malaysia, Singapore, Brunei and Indonesia.

TRL :  7

Project Leader : Prof. Madya Dr. Zahara Abdul Manaf

Co-Researcher : Dr. Arimi Fitri Mat Ludin and Encik Mohd Fatahudin Ishak

Dept./Fac./Inst : Dietetic Programme, Faculty of Health Sciences, UKM

Expertise : Obesity management in adults

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